Monthly Archives: December 2011

Poor customer service from Edison Electronics in Singapore regarding the purchase of iPhone 4S


A lot of Singapore electronic shops provides poor customer relationship. They are not thinking about customer’s feeling instead of the purpose of gaining profit. I went to Singapore because iPhone 4S was yet available in Malaysia’s market and also most Singaporean online shop said iPhone 4S is sold out.

Firstly, I parked my car in Sim Lim Square. Then,I looked for shops that sell iPhone 4S around the building. Fortunately, many of shops have a lot of stocks for iPhone 4S and without having a long queue. My only main focus was the iPhone 4S 64GB model. The price range is from S$1150 to S$1350 which is cheaper than the Apple store which is at the price of S$1238. I decided to purchase the phone at S$1150. However, the seller suddenly informs me that the phone is New Zealand version and cannot update the program. Then, seller said that they also have stocks for iPhone 4S Hong Kong version. It is S$1320…… Plus GST 7%.

I made a survey by negotiating the price with several iPhone sellers however most sellers were not willing to bargain a lower price as compared to Apple Store. Besides, I was worried that I might be purchasing a SIM Locked phone. Thus, I then decided to focus on purchasing the iPhone Singapore version.

Edson Electronics Pte Ltd in Sim Lim Square informed me that they have iPhone 4S 64GB factory unlocked model Singapore version for S$1320 include GST. I then decided to purchase from them and yet they requested to register my passport copy for Apple phone . I then passed my passport to them and they requested for a registration fee of S$98 and also an unlocking fee of S$68 which rounds up to S$1486 . I then just took back my passport copy and left the shop. However I forgotten that I had left my Micro SIM card with them to test the functionality of Malaysian SIM card in the phone. I went back to the shop and kindly request back for my SIM card however the sellers claim that the phone isn’t my property thus I do not have the rights to touch the phone. Even so, they were not willing to show to me the presence of my sim card within the phone. After several persuasions, they then showed me the SIM card slot which does not have my SIM card at all. Feeling disappointed and frustrated, I left the shop without regrets as I have only lost a SIM card. However, as I step away from the shop, I heard a the seller’s voice from behind shouting “ FUCK OFF !”.

Such customer service has totally gave me a poor impression of Singapore. I was very disappointed with all the Singapore’s iPhone shop listed on the Apple store website. I went to check my last hope at Epic Centre located at Orchard with the price of iPhone 4S 64GB for S$1688 without tax. However, such throat cutting price was just a disappointment to me. Finally , I decided to leave Singapore and deposited back all my Singaporean dollars to my bank. I have learnt a subtle lesson for not purchasing any new or expensive product which is in the market demand in Singapore. I would rather choose online shopping which doesn’t require to face such horrible service from these sellers as well as the troubles to travel and survey the prices in different location. Such disappointed has made me come to a conclusion to not shop in Singapore again. I suppose Singaporeans are aware of the rude services provided by their sellers which lead to the low human traffic in Sim Lim Square. I reckon that Singapore’s government should strongly educate their citizens with a higher EQ and attitude in serving customers in most front line services.

I was fortunate that my SIM card was not set to roaming mode .Thus, I cancel my SIM card as soon as I step onto Malaysia to prevent any future changers from DiGi Malaysia. I also faced several experience in Malaysia’s Digital Mall and Low Yat Plaza . I am concerned on the distribution method of Apple iPhone4S globally. Have Apple ever thought long term sales of products from neither their loyal customers nor the customer satisfaction regarding the purchase of their products? Indeed such market distribution method by outsourcing would release their burden however there is the lack of education towards their vendors as most were given incentives to promote for profit instead of emphasizing on the level of customer satisfaction. I would recommend Apple to also educate their vendors to prioritize customer’s relationship before , during and after service. Besides, Apple should also develop an online store which provides phones with the categorization based on different countries such as DELL. As the amount of online shoppers is increasing in the market, such consideration to develop a marketing site would speed up the communication level between the organization and customers instead of going through vendors. I second my suggestion as I trust the rates online as most are comments from the customers experiencing the current product. Bottom line, I would really hope Apple would improve their way of distribution in order to sustain the loyalty within their customers.

No Stocks in Apple Store Singapore

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Just re-seller for genuine Apple dealer

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I lost SIM card in this shop (Stolen maybe….)
(EDISON ELECTRONICS – SIM LIM SQUARE 1F)

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